Advertisements

Yet Another (ex-)VC Blog

Cloud computing, startups, and venture capital

The simple 3 step social media strategy for any early stage startup

leave a comment »


First step: Pick an established social media platform. Twitter, Facebook, Pinterest, Reddit.

Second step: Pick an emerging platform (e.g. Quibb, Medium). Emerging = hasn’t raised hundreds of millions of dollars of VC money (yet)

Third step: Engage via the established platform and the emerging platform equally and often.

Why?

On the established platform it’s fairly clear what you need to do to build a decently sized and engaged following. On the downside, there is lots of competition for attention there. So you can get reasonable – but not outsized – “returns” from investing in the established platform.

The emerging platform is the Wild West. There’s less competition for attention. And it’s wide open for someone (maybe your company) to take some risks, experiment, and maybe build a strong following on what could be the Next Big Thing. On the downside, it could be the next MySpace and you will have nothing to show for your efforts.

Think of your investment in the established platform as the base and the emerging platform as the bonus. And then execute on both.

Advertisements

Written by John Gannon

June 20, 2014 at 8:44 am

Posted in Uncategorized

Tagged with ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: