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Venture Capital Jobs Blog

Curated by John Gannon and Team

Posts Tagged ‘social media

The oldest form of “social media” converts the best

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And you thought email was dead…

My friend Ryan Delk at Gumroad has aggregate data from thousands of sellers ranging from ebook authors (like me) to famous musicians using their platform, the result is some really interesting stats.

To me the most interesting was conversion rate by referrer. Meaning, what percentage of the people who come to the sales page actually purchase?

YouTube: 2.2%

Twitter: 5.4%

Facebook: 6.3%

Email: 9.4%

via ConvertKit.

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Written by John Gannon

August 24, 2014 at 8:27 pm

The simple 3 step social media strategy for any early stage startup

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First step: Pick an established social media platform. Twitter, Facebook, Pinterest, Reddit.

Second step: Pick an emerging platform (e.g. Quibb, Medium). Emerging = hasn’t raised hundreds of millions of dollars of VC money (yet)

Third step: Engage via the established platform and the emerging platform equally and often.

Why?

On the established platform it’s fairly clear what you need to do to build a decently sized and engaged following. On the downside, there is lots of competition for attention there. So you can get reasonable – but not outsized – “returns” from investing in the established platform.

The emerging platform is the Wild West. There’s less competition for attention. And it’s wide open for someone (maybe your company) to take some risks, experiment, and maybe build a strong following on what could be the Next Big Thing. On the downside, it could be the next MySpace and you will have nothing to show for your efforts.

Think of your investment in the established platform as the base and the emerging platform as the bonus. And then execute on both.

Written by John Gannon

June 20, 2014 at 8:44 am

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