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A diagnostic for startup marketing departments

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A quick diagnostic I now use for marketing departments: if you are in a startup selling to a specific set of customers and/or industry and your marketing department doesn’t have any people from that industry, your tenure as a VP of Marketing has passed its half-life.

via Steve Blank.

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Written by John Gannon

October 20, 2009 at 4:35 pm

Posted in Uncategorized

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