7:37 p.m. PT: They open it up for questions. Venture capitalist Roger McNamee offers a couple of comments. “Don’t ever do another planned maintenance in the middle of the day on a week day.”
I remember the day Roger McNamee is talking about, when Twitter posted on the homepage that there would be some ‘planned downtime’ in the middle of the day.
In datacenter operations language, ‘Planned downtime’ in the middle of the day is really unplanned downtime.
I’m not privy to what went on that day at Twitter, but my guess as an ex-datacenter guy is that there was some production issue affecting some number of users which a) would have got worse over time or b) was not yet an issue, but would have become an issue had they not taken down the site at that time.
From a PR perspective and from a tech perspective (assuming my assumption from the previous paragraph was correct), Twitter did the right thing. I can certainly appreciate a high growth site like Twitter having some growing pains (having been through that myself at multiple high traffic internet properties) and this was probably the best way to handle it.
Related articles by Zemanta
- Twitter wants money for tools, not ads (guardian.co.uk)
- Twitter: advertising is not the only way to generate revenue (socialmediatoday.com)