The Editor Every EBook Author Needs:
Been spending a lot of time reading books about copywriting, like: Neville’s book on (K)opywriting The Boron (Halbert) Letters…
Gurley dispels the myth of The Church of Lifetime Value of the Customer (LTV)
Some people wield the LTV model as if they were Yoda with a light saber; “Look at this…
Pros and cons of Push and Pull product positioning and differentiation
In my view, there are two types of product positioning and differentiation: Push and Pull. Both have benefits…
How to bring a product to market
I ask everybody what they use the product for, and I’m trying to see, really, who has the…
Shrink Before You Grow and Sales 2.0
This past Thursday I left the friendly confines of VMTurbo HQ and attended Highland Capital Partners‘ “Sales 2.0”…
SEO tips from a guy who doesn’t know SEO
Image via Wikipedia Aside from not blogging recently, I have been spending alot of time speaking with folks…
A diagnostic for startup marketing departments
A quick diagnostic I now use for marketing departments: if you are in a startup selling to a…
Three tips for building successful channel programs
Venture-backed companies often leverage distribution and VAR channels to ensure that their product is available to a wide…