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Posts Tagged ‘steve blank

A diagnostic for startup marketing departments

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A quick diagnostic I now use for marketing departments: if you are in a startup selling to a specific set of customers and/or industry and your marketing department doesn’t have any people from that industry, your tenure as a VP of Marketing has passed its half-life.

via Steve Blank.


Written by John Gannon

October 20, 2009 at 4:35 pm

Posted in Uncategorized

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Strategy versus Relentless Tactical Execution

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Note, if you want to do “strategy” (which is a fine endeavor) and nothing else, you have just defined your career as one in large corporation or in a consulting firm. Stay out of startups. Tactics mean tenacious and relentless execution measured in years.

via SuperMac War Story 5: Strategy versus Relentless Tactical Execution — the Potrero Benchmarks « Steve Blank.

Written by John Gannon

April 2, 2009 at 9:19 am

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