Experimenting with Facebook advertising

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I have always done a small amount of Google Adwords advertising (< $20 month) for this blog as well as my business school blog.  Recently I’ve been hearing good things about the performance and cost of advertising on Facebook vs. Google AdWords.  So, I’m going to give it a try and buy some targeted ads on Facebook with the hope of (cheaply) driving more traffic to my blog.

It’s also worth noting that although the advertising I purchase does send some small amount of additional traffic to my blog, the reason for me doing it is to be familiar at a hands-on level with the technologies that affect the industry.  I’m definitely more of a hands on guy and the way I learn best is by doing it.

I will let you know how it goes!

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