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Venture Capital Jobs Blog

Curated by John Gannon and Team

Posts Tagged ‘Advertising

How publishers can avoid the race to the bottom

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The number of page views will continue to grow exponentially, but ad budgets might grow at 10 percent per year at best. When you marry those two things, CPMs can only go down. Advertising is no longer going to be a high-value product. For publishers, that means you have to figure out how to drive your long-term relationships to get your audience to buy higher-margin projects from you.

via How Gigaom Built a Media Business Around Free Content | Mediashift | PBS.

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Written by John Gannon

October 17, 2014 at 4:00 pm

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Experimenting with Facebook advertising

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Facebook, Inc.
Image via Wikipedia

I have always done a small amount of Google Adwords advertising (< $20 month) for this blog as well as my business school blog.  Recently I’ve been hearing good things about the performance and cost of advertising on Facebook vs. Google AdWords.  So, I’m going to give it a try and buy some targeted ads on Facebook with the hope of (cheaply) driving more traffic to my blog.

It’s also worth noting that although the advertising I purchase does send some small amount of additional traffic to my blog, the reason for me doing it is to be familiar at a hands-on level with the technologies that affect the industry.  I’m definitely more of a hands on guy and the way I learn best is by doing it.

I will let you know how it goes!

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Written by John Gannon

February 3, 2009 at 10:57 am

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