Why Your Brand Should Be Represented by Real People

Space doesn’t allow for dozens more stories I could include, but here’s a list from Rand Fishkin of people he knows whose powerful personal brands helped build their company’s brands:  Heather Brunner at WPEngine, Hilary Mason formerly of Bitly, Oli Gardner with Unbounce, Caterina Fake at Flickr now Findery, Dan Shapiro at Robot Turtles, Sean Ellis of Qualaroo, Marie Steinthaler of HopsterTV. (Rand told me he had to stop the list there or he could go on all day!)

Source: Personal Brand Punch: Why Your Brand Should Be Represented by Real People – Moz

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