The Editor Every EBook Author Needs:

Been spending a lot of time reading books about copywriting, like:

• Neville’s book on (K)opywriting
• The Boron (Halbert) Letters
• Great Leads

And it got me thinking…

For my next book I’m going to hire not just a copy editor —  I’m going to have a marketing copywriter edit it (well, at least the beginning of it), too.

Why?

Well, on any of the ebook platforms folks interested in your book can read the first few pages or chapter as a free sample.

That sample needs to really draw them in so they buy the book.

So it should be written like a long form sales letter.

Hence the need for a copywriter…