VC Brand Building
We often see VCs spend a lot of time on a single blog post where they do a detailed market map of some space or some very thoughtful writeup of something which they self-publish or guest post on a place like TechCrunch. These are great to get things going and help build an initial audience but if you want to become a thought leader, you have to keep pounding on that theme – again and again. Again, if you look at Jason Lemkin’s SaaStr blog, you’ll see that he was “an overnight hit 5 years in the making”. This is hard work.