VC returns in yogurt, video stores, and train tracks (seriously)

CIVC had a number of highly successful non-technology investments made in the late 1970’s timeframe, such as:

LB Foster: Repurposed old train tracks

JD Robinson Jewelers: The original “diamond man” (Tom Shane’s inspiration)

National Demographics: Mailing Lists

American Home Video: Video Stores

Michigan Cottage Cheese: Yoplait Yogurt

The Aviation Group: Expedited small package delivery

JMB Realty: Real Estate Management company

None of these companies fit Mr. Neumann’s definition of the era’s venture deals and each generated returns we would welcome today.

via Brad Feld’s A Venture Capital History Perspective From Jack Tankersley, a response to Jerry Neumann’s popular post “VC Heat Death”, which covers the VC industry in the 80’s.

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