Startups: Your Customers Are Not Ignorant, Selfish, Control Freaks

Practically speaking, you probably can’t actually put a customer in all your meetings. If that’s the case, you should act as if she’s there. Pretend like she’s sitting in the room. In the past, I’ve actually designated an empty chair in the meeting as being where the customer is, and looking in that direction while asking “what does the customer have to say?” (yes, I’m weird). When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say? You don’t actually have to do everything she says, but it’s useful to at least factor in her point of view.

via Startups: Your Customers Are Not Ignorant, Selfish, Control Freaks.

Edit

1 comment
  1. Great Idea!

    Yes, the better we get at “imagining” what the end user would like to see from our company, the better we will be.

    The empty chair is a great touch.

Leave a Reply

You May Also Like

Words to live by

There is no doubt that we are in a tough market. Lots of people have lost their job…

The Birth Of Floodgate

In the early days, I decided this is a people-flow business and not a deal-flow business. I’ve always…

Elevator Etiquette

Kind of obvious, but surprised at how many people don’t heed this advice… When meeting with clients or…

Why I Mentor

If you have made it to the end of a startup journey, and if you have the time,…