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Startups: Your Customers Are Not Ignorant, Selfish, Control Freaks

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Practically speaking, you probably can’t actually put a customer in all your meetings. If that’s the case, you should act as if she’s there. Pretend like she’s sitting in the room. In the past, I’ve actually designated an empty chair in the meeting as being where the customer is, and looking in that direction while asking “what does the customer have to say?” (yes, I’m weird). When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say? You don’t actually have to do everything she says, but it’s useful to at least factor in her point of view.

via Startups: Your Customers Are Not Ignorant, Selfish, Control Freaks.

Written by John Gannon

August 10, 2010 at 10:53 pm

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  1. Great Idea!

    Yes, the better we get at “imagining” what the end user would like to see from our company, the better we will be.

    The empty chair is a great touch.

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    October 9, 2010 at 11:30 pm

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