Amen!

Using techniques perfected by consumer web companies, a generation of enterprise IT companies will emerge that deliver a vastly superior user experience to IT professionals and employees alike. Improvements in ease of use will liberate employs from terrible software, server-side software development will increase the pace of product improvements and lower support costs, and the self-service model will change the economics of enterprise IT sales forever. Google’s success is as much about AdWords offering advertising services to the SMB segment as it is about serving consumers search services.

via Self-Service Nation: Why Targeting Small Business Is Good Business.