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Yet Another (ex-)VC Blog

Cloud computing, startups, and venture capital

The oldest form of “social media” converts the best

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And you thought email was dead…

My friend Ryan Delk at Gumroad has aggregate data from thousands of sellers ranging from ebook authors (like me) to famous musicians using their platform, the result is some really interesting stats.

To me the most interesting was conversion rate by referrer. Meaning, what percentage of the people who come to the sales page actually purchase?

YouTube: 2.2%

Twitter: 5.4%

Facebook: 6.3%

Email: 9.4%

via ConvertKit.

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Written by John Gannon

August 24, 2014 at 8:27 pm

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