The oldest form of “social media” converts the best
And you thought email was dead…
My friend Ryan Delk at Gumroad has aggregate data from thousands of sellers ranging from ebook authors (like me) to famous musicians using their platform, the result is some really interesting stats.
To me the most interesting was conversion rate by referrer. Meaning, what percentage of the people who come to the sales page actually purchase?
YouTube: 2.2%
Twitter: 5.4%
Facebook: 6.3%
Email: 9.4%
via ConvertKit.
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Written by John Gannon
August 24, 2014 at 8:27 pm
Posted in Uncategorized
Tagged with email marketing, gumroad, social media
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