Lead with content…even when you’re tiny

If you’re a small business that doesn’t have the resources for content creators, editors, and whatever else is needed to run those operations, I say do what I did in 2006 when I had the wine show: Take hours away from staffing, strategizing, selling, and all the other things you’re doing, and put one, two, three hours into becoming a media company. I really do believe that this practice has, and will continue to have, an enormous upside to the future of business.

via How Small Businesses Can Compete With Fortune 500s | LinkedIn.

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