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TAM expansion, from @bgurley

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Another potential error that can be made while analyzing TAM is to fail to understand that the features and enhancements…may actual expand the market opportunity for the whole industry…by exploring new price points or enhancing convenience or usability.

via All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces | Above the Crowd | By Bill Gurley.

Written by John Gannon

June 1, 2015 at 2:13 pm

Posted in Uncategorized

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