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To watch him with his workmates in the holy of holies, Apple’s design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money.

via Jonathan Ive and the Future of Apple – The New Yorker.

Written by John Gannon

February 21, 2015 at 8:58 am

Posted in Uncategorized

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