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Soundcloud aims to be ‘data informed’ versus data driven

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With all the buzz about building data driven organizations, it is good to see someone go against the grain and say they want to be ‘data informed’.

So how does one define ‘data informed’ ? :)

Fulfill and deliver against mission of making SoundCloud a data-informed but not data-driven company

via Director of Insight – Marketing | Work with us at SoundCloud.


Written by John Gannon

June 27, 2012 at 10:14 am

Posted in Uncategorized

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  1. It has become one of those bleached marketing terms. I take “data-informed” to mean there’s a fair amount of human decision-making as well. If you’re interested in the confluence of human + computer + data, there’s a cool HCIR conference in Cambridge this Sept:

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