Frank Addante (Rubicon Project) On SAS Acquiring aiMatch

I believe in 5 years we’re going to see many NASDAQ listed enterprise software companies with in-market solutions for digital advertising — it’s the fastest growing market that they’re not in. They need to upgrade their systems to operate in a real time environment and adapt at the pace of change in this market. They have an opportunity to be in the revenue stream; right now they’re outside of it.

via The Industry ‘Take’ On SAS Acquiring aiMatch.

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