Starting is a risk. Things might not work out. You could flop. But one theme of this book–and it’s a theme that you should write on a rock, imprint on your brain, and inject into your bloodstream–is that we ought to be much more concerned about mediocrity than failure. “If you can’t fail,” Seth writes, “it doesn’t count.”
via Amazon.com: Poke the Box 9781936719006: Seth Godin: Books.