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Cloud computing, startups, and venture capital

Pricing Plans and Viral Acquisition for SaaS enterprises | Josh Hannah

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Your pricing is, in part, a function of your increasing costs, but also a function of your increasing value, and segmenting the customers who can afford to pay a lot from those who can’t. JBoss was able to transform their business when they focused on putting the right scalable pricing model in place. They ended up creating a multi-dimensional scaling model that included things like number of servers, response time for support calls, number of named support people at their end, number of support locations, and which set of JBoss products they were using, in order to successfully get some customers to pay $1M while others were paying just $10K.

via Pricing Plans and Viral Acquisition for SaaS enterprises | Josh Hannah.

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Written by John Gannon

May 20, 2010 at 7:53 pm

Posted in Uncategorized

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