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Get on the horn (using the phone for market research)

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Doing market research is a common task for both VCs and entrepreneurs, and often it’s fairly challenging.  There are dribs and drabs of data available via Google, Twitter, analyst firm press releases, government data, and the list goes on…

One can certainly go online and search Twitter or Google for market research statistics, but sometimes your best bet may be to go the Luddite route and just pick up the phone!

For example, trade associations are usually very keen to share membership data, and often will have an idea of the size of their market.  Don’t be afraid to give them a call, almost always the person on the other end of the line will be willing to help you.

You’ll probably save some time (and potentially a few dollars) in the process.

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Written by John Gannon

March 30, 2009 at 8:42 pm

Posted in Uncategorized

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