This theory maps to serious writing projects. While outsiders tend to be very curious about how writers tactically do their job (“Do you write in the morning or at night???”), the hardest part of an ambitious writing project as the writer is managing your own psychology. More specifically, in my experience, the key skill is managing the self-disappointment bordering on self-loathing that can overpower other emotions through the long, hard slog.
To watch him with his workmates in the holy of holies, Apple’s design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money.
Phil Jackson believed this too. He wrote “the road to freedom is a beautiful system.” The winningest coach in NBA history believed that his success was developing a framework for his players to guide the dozens and dozens of decisions that they have to make each game, each play. He actually believed then, that his job as a coach during games was just to watch. If he had helped the team develop the right framework, then his role would at its optimum – at decision-making time – simply to sit back and let them process.
Brady believes that if he simply trained like everyone else, he would not still be playing today, or at least not at anything close to his current level.
when the number of options is exploding, the opportunities go to someone who can describe something that’s not in stock, that perhaps has never even been described before.