I get a lot of requests to introduce people to companies that are hiring. And I’m usually happy to do it if the introduction request is structured thoughtfully.
Here are a couple of ways you can craft very thoughtful, concise introductory emails that are easy for others to forward on.
Read this book and follow the recommendations
I wrote a (short) book (free download) about how to write effective job search emails that people will be happy to forward. The book contains actual emails that helped secure job search introductions I was seeking.
It’s an easy read (10 minutes, tops) and will help you become a better writer of emails, particularly in a job search context.
For the impatient: Cliff Notes version :)
- Send me a separate email (w/ new subject line that refers to who you want to connect with and why)
- Keep it short (1-3 short paragraphs or an intro paragraph with a few bullets)
- Make sure the body of the email makes it clear how your skills and experience map to the job you’re interested in.
- Attach your resume and make sure your LinkedIn profile is in the body of the email
- Double check your spelling and grammar in the email AND in your resume (there’s an app for that)
One last thing:
Did you get the job? Did you get an interview? Please let me know where the introduction led.
I really like to know what happened and if what I did ended up helping you reach your career goals.
I’ve talked to other “serial introducers” like myself and I know they also appreciate the follow through. For instance:
(Hint: You can use a tool like Boomerang to make it really easy to track who you need to follow up with re: intros, Thank You’s, and the like.)
Here it is: When you eventually become a $100 million dollar company, what will your customer base look like? Will it be:
1 customer paying you $100 million dollars a year
10 customers paying you $10 million a year
100 customers paying you $1 million a year
1,000 customers paying you $100,000 a year
10,000 customers paying you $10,000 a year
100,000 customers paying you $1000 a year
1,000,000 customers paying you $100 a year
10,000,000 customers paying you $10 a year
100,000,000 customers paying you $1 a year
You get the idea. It’s really important that you place yourself somewhere on that list, and I encourage people to pick one, not cheat and find something in between.
My company HireNurture is running a book giveaway that I thought you might want to know about.
We’re giving 10 books away ($175 value) to a couple of lucky winners – on the topic of how to find and hire top talent.
Many of these are top selling or top rated books, including:
- The Alliance (co-authored by the founder of LinkedIn)
- Work Rules (written by Google’s Laszlo Bock)
- Drive (by NYT and WSJ bestselling author Dan Pink)
You can click here to enter just by putting in your email address (and answering the captcha question that comes up). And after you enter you can share to get more chances to win.
When people ask what my biggest strength is, it’s that I’m shameless. I will ask people for help even when I don’t know them. I email Marissa Mayer every year to get her to come speak to Girls Who Code. And she’s probably like, “Who is this woman?” But I don’t care. I think it’s important for her to be involved in the program, and I will keep emailing her.
A lot of entrepreneurs, I think, would benefit from studying someone like Jeff Bezos, who’s taken the mindset that everything needs to be written down into a Word document, six pages or less. It needs to be read. He actually has his board sit there quietly at the beginning of the board meetings and read it. He doesn’t know if they’ve read it in advance. Hopefully, there’s enough trust that you can actually get the materials out in advance and they can read it.
Another potential error that can be made while analyzing TAM is to fail to understand that the features and enhancements…may actual expand the market opportunity for the whole industry…by exploring new price points or enhancing convenience or usability.
…what is needed is not only people with a good background in a particular field, but also people capable of making a connection between item 1 and item 2 which might not ordinarily seem connected.