Primary is an early-stage venture capital firm based in New York City, run by Ben Sun and Brad Svrluga, who combined have a 30-year track record as investors and operators in the NYC Tech scene. We primarily invest in two sectors: ecommerce and SaaS. We focus on startups based in NYC and strive to be one of the most valuable and trusted partners to our portfolio companies.
The Investment Associate will be working with General Partner Ben Sun, who is responsible for our Ecommerce investments. For us, these are transaction monetization businesses and companies that help with that enablement. Ben’s previous notable investments include Coupang.com (Amazon of South Korea), Jet.com, MakeSpace (NY’s #1 storage services company), Maple, PSDept and Greats.
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