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Building A Personal Brand

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Written by John Gannon

November 30, 2015 at 9:46 pm

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Monster Niches (re: SaaStr)

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Maybe a community-and-content around SaaS can be just as big as TechCrunch was a few years ago.  Maybe even just as big as BusinessInsider is today.  Sounds crazy.  But no longer impossible.  Because everything is just so much bigger.

Source: SaaStr Grows 10x in 24 Months to 2.5 Million Views a Month: What We’ve Learned | SaaStr

Written by John Gannon

November 24, 2015 at 12:49 pm

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How I tripled my blog traffic without lifting a finger

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I’ve been able to triple my blog’s traffic this year — with almost no effort — by automating the creation of over 50 blog posts:


And now I’m going to show you the exact steps I used so that you can do it yourself.

NOTE: This post isn’t just for bloggers

Even you haven’t started blogging (on LinkedIn, your own blog, or otherwise) this system I’m about to share is the easiest way for you to get started.

1. Get Started By Doing Nothing

I’m serious.

Just do what you always do when you see content (a blog post, a job post, doesn’t matter) you really like…

Save It:

(If you’re using different tools that solve similar problems — like Pocket — that’s OK. You may need to tweak bits of my system but the same overall process should still work for you.)

Then Categorize It

…so you can find it later.

Evernote’s Web Clipper lets me do this with Notebooks and Tags. Here’s an example:


Notice that:

2. Find A Human

Because they’re going to help with writing, editing, and executing your blog posts.

I know what you’re thinking: I don’t have the time or money to hire someone!

But this isn’t nearly as hard as you think. Just pick one of these simple options I’ve teed up for you:

  1. Go to Zirtual and hire a virtual assistant. That’s how I got started with automated blogging.

Now, usually it would cost you at least a few hundred dollars a month to hire a virtual assistant from them…BUT you’re in luck because you can:

  1. Buy a small block of tasks on FancyHands, another popular virtual assistant service.
  2. Visit Fiverr and buy an hour of virtual assistant time from one of their sellers.

3. Now Share

Share your Notebook publicly so the virtual assistant you’ve hired can access it. Here are some instructions for how to do just that.

4. Tie It Together Like The Terminator

Remember this guy? He was a cyborg — a mix of man and machine — and he was unstoppable.

And now you’re going to have your own (non-destructive) blogging cyborg if you follow these last 2 steps:

  • Give your virtual assistant access to post to your blog (or LinkedIn account, or Medium account — wherever you want the content to show up). You can safely share and revoke access to your accounts using a password sharing tool like Dashlane.
  • Let your virtual assistant know how to create blog posts from the content you’ve saved in Evernote. I’ve included the exact email I sent to my virtual assistant (below) so that you can send something similar to your virtual assistant. (These instructions are specific to posting to WordPress but you can make ever-so-slight tweaks to make them apply to LinkedIn or other platforms):

What Your Blog Looks Like In 3 Months (If You Follow These Steps)


  • You save 4-6 pieces of content per week in Evernote AND
  • You tell your VA to look in Evernote for new content twice per week (like I do)…

…you’ll have between 12 and 24 blog posts at the end of 3 months!

Not bad for only an hour of your time invested…and about $60 (for 12 posts) to $120 spent (for 24 posts) on the VA.

So give this a try for a month. What do you have to lose?

Plus, if you win our giveaway, you won’t even need to pay for a virtual assistant when you’re getting started!

Written by John Gannon

November 5, 2015 at 8:11 pm

Posted in Uncategorized

Why I Mentor

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If you have made it to the end of a startup journey, and if you have the time, stretch out your hand and help the next traveler. They will be grateful and you will greatly benefit as well.

Source: Why I Mentor | Jeff Wald

Written by John Gannon

November 5, 2015 at 3:48 pm

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From the CEO of a huge company: Why employees should blog

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CEO of Cognizant, Francico D’Souza, who manages 100,000 employees, says they are noticing that employees who blog, even internally, are more loyal than employees who don’t.

Source: Meet Davos’ Hero, The Female Scientist Who’s Curing Cancer – Business Insider

Written by John Gannon

October 19, 2015 at 11:47 am

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In case you didn’t think blogging actually increased VC dealflow…

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The addition of Lemkin increased Storm’s proprietary deal flow, especially through his blog, which had more than 750,000 page views a month, LACERA said in the documents. “Four recent Storm investments were all exclusively sourced by Jason Lemkin through SaaStr,” the documents said.

Source: PE HUB » Jason Lemkin steps back at Storm Ventures

Written by John Gannon

October 9, 2015 at 1:47 pm

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My latest project: The Influence Playbook

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Free email personal branding course

I just released a free email course: The Influence Playbook.

The course breaks down – step by step – how to build a professional brand that can lead to a better jobs, stronger network, and a more fulfilled life.

It’s loaded with lots of examples – including many from my personal experience.

If you often find yourself wondering: “Who are all these people have time to blog, run email lists, and build big followings on Twitter?” then you need to sign up for the course.

Get it here.

Written by John Gannon

September 17, 2015 at 7:44 pm

Series A is actually the fourth round of funding

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Written by John Gannon

August 27, 2015 at 5:50 pm

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VC returns in yogurt, video stores, and train tracks (seriously)

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CIVC had a number of highly successful non-technology investments made in the late 1970’s timeframe, such as:

LB Foster: Repurposed old train tracks

JD Robinson Jewelers: The original “diamond man” (Tom Shane’s inspiration)

National Demographics: Mailing Lists

American Home Video: Video Stores

Michigan Cottage Cheese: Yoplait Yogurt

The Aviation Group: Expedited small package delivery

JMB Realty: Real Estate Management company

None of these companies fit Mr. Neumann’s definition of the era’s venture deals and each generated returns we would welcome today.

via Brad Feld’s A Venture Capital History Perspective From Jack Tankersley, a response to Jerry Neumann’s popular post “VC Heat Death”, which covers the VC industry in the 80’s.

Written by John Gannon

August 25, 2015 at 11:53 am

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@bgurley would do Webvan again, and again, and again

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I would recommend (the) Webvan investment again and again and again. We don’t succeed by avoiding failure. It’s not how the model works. We aim to back ambitious founders — just like Louis Borders.

via How much money did Benchmark lose on Webvan?.

Written by John Gannon

August 23, 2015 at 8:23 am

Posted in Uncategorized

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