Archive for the ‘Uncategorized’ Category
GoingVC launch
I launched a new service to help people get their 1st job in venture capital.
Despite having this lovely WordPress blog, I decided to share all of the details about it here on Medium.
Marco Arment’s personal brand
Most people probably agree that patronage is a funding model worth aspiring to, but the point of contention hinged on the strength of Marco Arment’s personal brand. Marco can fund his app through patronage because he has the brand to do so, built over many years.
Source: Nadia Eghbal
AngelList making a bigger play in the hiring space
Just saw this job posting: Talent: Business Development job at AngelList – AngelList.
Lots of talk about building and growing revenue in there.
And AngelList doesn’t charge anyone for job postings today.
So something’s happening here…
The Editor Every EBook Author Needs:
Been spending a lot of time reading books about copywriting, like:
And it got me thinking…
For my next book I’m going to hire not just a copy editor — I’m going to have a marketing copywriter edit it (well, at least the beginning of it), too.
Why?
Well, on any of the ebook platforms folks interested in your book can read the first few pages or chapter as a free sample.
That sample needs to really draw them in so they buy the book.
So it should be written like a long form sales letter.
Hence the need for a copywriter…
VC Brand Building
We often see VCs spend a lot of time on a single blog post where they do a detailed market map of some space or some very thoughtful writeup of something which they self-publish or guest post on a place like TechCrunch. These are great to get things going and help build an initial audience but if you want to become a thought leader, you have to keep pounding on that theme – again and again. Again, if you look at Jason Lemkin’s SaaStr blog, you’ll see that he was “an overnight hit 5 years in the making”. This is hard work.
Source: Quantitative VC – How to Build Your Personal VC Brand With Data
Associate VC Job at BBG Ventures in NYC
BBG Ventures is a NYC-based seed stage fund that invests in consumer tech start-ups with at least one female founder. We back the new wave of entrepreneurs who are reimagining daily life, creating market-defining products and services that make our work, play and home lives simpler, better — and more satisfying. We invest across marketplaces, commerce, media/content, services built on mobile and connected living.
We believe the greatest untapped opportunity for venture capital lies in backing women who are using technology to address common life-challenges and transform daily habits. Women are the dominant users of the fastest-growing mobile and social platforms, and they make or influence 85% of consumer purchases. We think it’s smart business (and plain old common sense) to invest in entrepreneurs who know the end-user best.
How to become a super-encounterer
You become a super-encounterer…in part because you believe that you are one — it helps to assume that you possess special powers of perception, like an invisible set of antennas, that will lead you to clues.
Why debate when we can test?
Going in, I had about ten hypotheses as to what holds women back from investing. Each of the ten was as strongly held as the other ten. My team and I committed to testing each of them – my new mantra is “Why debate something when we can test it?” We started down one road – that women would want to learn about their investing style before investing – and changed course quickly when the women told us that was not the case. Also nixed: that women would want to be part of an investing community. So we won’t launch by the new year, but we strongly believe co-creating this platform with the women themselves will drive a much, much better product and experience.
Source: The Worst Start-Up Advice I’ve Gotten | Sallie Krawcheck | LinkedIn
What LinkedIn says you should do to build your professional brand
The quickest way to build your professional brand is with LinkedIn’s publishing platform. Use it to write about everything from industry trends to career accomplishments. It’s important to write about what you know, as these articles will help you establish yourself as an expert. These posts will be clearly displayed on your ProFinder profile.
Why Your Brand Should Be Represented by Real People
Space doesn’t allow for dozens more stories I could include, but here’s a list from Rand Fishkin of people he knows whose powerful personal brands helped build their company’s brands: Heather Brunner at WPEngine, Hilary Mason formerly of Bitly, Oli Gardner with Unbounce, Caterina Fake at Flickr now Findery, Dan Shapiro at Robot Turtles, Sean Ellis of Qualaroo, Marie Steinthaler of HopsterTV. (Rand told me he had to stop the list there or he could go on all day!)
Source: Personal Brand Punch: Why Your Brand Should Be Represented by Real People – Moz
