Archive for the ‘Uncategorized’ Category
Creativity in sales
Everyone said it would be impossible for a startup—especially for a nonprofit with no experience working with the government—to beat established contractors who have spent decades winning contracts. But instead of competing with these contractors, the company realized it could leverage its nonprofit status to win, and signed a $0 contract that sidestepped the usual procurement process.
Source: The 2 Qualities That Make Every Entrepreneur Successful
GoingVC launch
I launched a new service to help people get their 1st job in venture capital.
Despite having this lovely WordPress blog, I decided to share all of the details about it here on Medium.
Marco Arment’s personal brand
Most people probably agree that patronage is a funding model worth aspiring to, but the point of contention hinged on the strength of Marco Arment’s personal brand. Marco can fund his app through patronage because he has the brand to do so, built over many years.
Source: Nadia Eghbal
AngelList making a bigger play in the hiring space
Just saw this job posting: Talent: Business Development job at AngelList – AngelList.
Lots of talk about building and growing revenue in there.
And AngelList doesn’t charge anyone for job postings today.
So something’s happening here…
The Editor Every EBook Author Needs:
Been spending a lot of time reading books about copywriting, like:
And it got me thinking…
For my next book I’m going to hire not just a copy editor — I’m going to have a marketing copywriter edit it (well, at least the beginning of it), too.
Why?
Well, on any of the ebook platforms folks interested in your book can read the first few pages or chapter as a free sample.
That sample needs to really draw them in so they buy the book.
So it should be written like a long form sales letter.
Hence the need for a copywriter…
Endurance
If you have the endurance to ride out months or years of little to no salary, working long hours to make up for the headcount you can’t afford to hire, living with roommates even though you’re married and in your 30s now, you just might come out on the other side with something incredible. And when someone calls your startup a unicorn 10 years from now, you’ll smile serenely as you fantasize about punching them in the face.
VC Brand Building
We often see VCs spend a lot of time on a single blog post where they do a detailed market map of some space or some very thoughtful writeup of something which they self-publish or guest post on a place like TechCrunch. These are great to get things going and help build an initial audience but if you want to become a thought leader, you have to keep pounding on that theme – again and again. Again, if you look at Jason Lemkin’s SaaStr blog, you’ll see that he was “an overnight hit 5 years in the making”. This is hard work.
Source: Quantitative VC – How to Build Your Personal VC Brand With Data
