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Yet Another (ex-)VC Blog

Cloud computing, startups, and venture capital

Archive for March 2016

The Editor Every EBook Author Needs:

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Been spending a lot of time reading books about copywriting, like:

And it got me thinking…

For my next book I’m going to hire not just a copy editor —  I’m going to have a marketing copywriter edit it (well, at least the beginning of it), too.

Why?

Well, on any of the ebook platforms folks interested in your book can read the first few pages or chapter as a free sample.

That sample needs to really draw them in so they buy the book.

So it should be written like a long form sales letter.

Hence the need for a copywriter…

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Written by John Gannon

March 4, 2016 at 2:45 pm

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