Yet Another (ex-)VC Blog

Cloud computing, startups, and venture capital

Bezos on why he cut back on marketing

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For a period of time, Jeff Bezos was a heavy investor in marketing, but after a while he retrenched. “About three years ago we stopped doing television advertising. We did a 15-month-long test of TV advertising. And it worked, but not as much as the kind of price elasticity we knew we could get from taking those ad dollars and giving them back to consumers,” said Bezos. “More and more money will go into making a great customer experience, and less will go into shouting about the service. Word of mouth is becoming more powerful. If you offer a great service, people find out.”

Source: All Revenue is Not Created Equal: The Keys to the 10X Revenue Club | Above the Crowd | By Bill Gurley

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Written by John Gannon

February 13, 2016 at 8:27 am

Posted in Uncategorized

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