Archive for February 2016
Sick of the legacy systems her school used, she wanted to convince the administration to try out Google Apps for its email and collaboration tools (think Gmail, Drive, and Docs).
So, she wrote a proposal and presented it to the provost and the president. When Google got wind of her efforts — and ultimate success in getting her school to make the switch — the company offered her a full-time position on its enterprise sales team.
If you have the endurance to ride out months or years of little to no salary, working long hours to make up for the headcount you can’t afford to hire, living with roommates even though you’re married and in your 30s now, you just might come out on the other side with something incredible. And when someone calls your startup a unicorn 10 years from now, you’ll smile serenely as you fantasize about punching them in the face.
For a period of time, Jeff Bezos was a heavy investor in marketing, but after a while he retrenched. “About three years ago we stopped doing television advertising. We did a 15-month-long test of TV advertising. And it worked, but not as much as the kind of price elasticity we knew we could get from taking those ad dollars and giving them back to consumers,” said Bezos. “More and more money will go into making a great customer experience, and less will go into shouting about the service. Word of mouth is becoming more powerful. If you offer a great service, people find out.”