Yet Another (ex-)VC Blog

Cloud computing, startups, and venture capital

Stop referring to what you do as “content.”

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Nobody ever woke up and said, Hey, I think I’ll go consume some content today, or, Wow, that was a great piece of content, I wonder if I can find any more content to consume. When you call your work content, you are subtly suggesting to yourself and to others that the work you do doesn’t have much value. You’re just sitting at an assembly line, cranking out word widgets, attaching some SEO widgets at the end, and then tossing it out onto the internet, hoping to catch traffic. That’s not storytelling, and it’s not smart marketing, either.

Source: Contently, Riding Corporate Media Wave, Raises New Funding


Written by John Gannon

December 20, 2015 at 3:48 pm

Posted in Uncategorized

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