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Yet Another (ex-)VC Blog

Cloud computing, startups, and venture capital

Archive for December 2015

Why debate when we can test?

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Going in, I had about ten hypotheses as to what holds women back from investing. Each of the ten was as strongly held as the other ten. My team and I committed to testing each of them – my new mantra is “Why debate something when we can test it?” We started down one road – that women would want to learn about their investing style before investing – and changed course quickly when the women told us that was not the case. Also nixed: that women would want to be part of an investing community. So we won’t launch by the new year, but we strongly believe co-creating this platform with the women themselves will drive a much, much better product and experience.

Source: The Worst Start-Up Advice I’ve Gotten | Sallie Krawcheck | LinkedIn

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Written by John Gannon

December 22, 2015 at 6:28 pm

Posted in Uncategorized

What LinkedIn says you should do to build your professional brand

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The quickest way to build your professional brand is with LinkedIn’s publishing platform. Use it to write about everything from industry trends to career accomplishments. It’s important to write about what you know, as these articles will help you establish yourself as an expert. These posts will be clearly displayed on your ProFinder profile.

Source: Become a pro on LinkedIn ProFinder | LinkedIn

Written by John Gannon

December 19, 2015 at 9:15 am

Posted in Uncategorized

Why Your Brand Should Be Represented by Real People

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Space doesn’t allow for dozens more stories I could include, but here’s a list from Rand Fishkin of people he knows whose powerful personal brands helped build their company’s brands:  Heather Brunner at WPEngine, Hilary Mason formerly of Bitly, Oli Gardner with Unbounce, Caterina Fake at Flickr now Findery, Dan Shapiro at Robot Turtles, Sean Ellis of Qualaroo, Marie Steinthaler of HopsterTV. (Rand told me he had to stop the list there or he could go on all day!)

Source: Personal Brand Punch: Why Your Brand Should Be Represented by Real People – Moz

Written by John Gannon

December 7, 2015 at 4:21 pm

Posted in Uncategorized

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