Archive for July 2015
I get a lot of requests to introduce people to companies that are hiring. And I’m usually happy to do it if the introduction request is structured thoughtfully.
Here are a couple of ways you can craft very thoughtful, concise introductory emails that are easy for others to forward on.
Read this book and follow the recommendations
I wrote a (short) book (free download) about how to write effective job search emails that people will be happy to forward. The book contains actual emails that helped secure job search introductions I was seeking.
It’s an easy read (10 minutes, tops) and will help you become a better writer of emails, particularly in a job search context.
For the impatient: Cliff Notes version :)
- Send me a separate email (w/ new subject line that refers to who you want to connect with and why)
- Keep it short (1-3 short paragraphs or an intro paragraph with a few bullets)
- Make sure the body of the email makes it clear how your skills and experience map to the job you’re interested in.
- Attach your resume and make sure your LinkedIn profile is in the body of the email
- Double check your spelling and grammar in the email AND in your resume (there’s an app for that)
One last thing:
Did you get the job? Did you get an interview? Please let me know where the introduction led.
I really like to know what happened and if what I did ended up helping you reach your career goals.
I’ve talked to other “serial introducers” like myself and I know they also appreciate the follow through. For instance:
(Hint: You can use a tool like Boomerang to make it really easy to track who you need to follow up with re: intros, Thank You’s, and the like.)
Here it is: When you eventually become a $100 million dollar company, what will your customer base look like? Will it be:
1 customer paying you $100 million dollars a year
10 customers paying you $10 million a year
100 customers paying you $1 million a year
1,000 customers paying you $100,000 a year
10,000 customers paying you $10,000 a year
100,000 customers paying you $1000 a year
1,000,000 customers paying you $100 a year
10,000,000 customers paying you $10 a year
100,000,000 customers paying you $1 a year
You get the idea. It’s really important that you place yourself somewhere on that list, and I encourage people to pick one, not cheat and find something in between.