Yet Another (ex-)VC Blog

Cloud computing, startups, and venture capital

Archive for July 2015

Take these steps if you want an introduction to a hiring company

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I get a lot of requests to introduce people to companies that are hiring. And I’m usually happy to do it if the introduction request is structured thoughtfully.

Here are a couple of ways you can craft very thoughtful, concise introductory emails that are easy for others to forward on.

Read this book and follow the recommendations

I wrote a (short) book (free download) about how to write effective job search emails that people will be happy to forward. The book contains actual emails that helped secure job search introductions I was seeking.

It’s an easy read (10 minutes, tops) and will help you become a better writer of emails, particularly in a job search context.

For the impatient: Cliff Notes version :)

  • Send me a separate email (w/ new subject line that refers to who you want to connect with and why)
  • Keep it short (1-3 short paragraphs or an intro paragraph with a few bullets)
  • Make sure the body of the email makes it clear how your skills and experience map to the job you’re interested in.
  • Attach your resume and make sure your LinkedIn profile is in the body of the email
  • Double check your spelling and grammar in the email AND in your resume (there’s an app for that)

One last thing:

Did you get the job? Did you get an interview? Please let me know where the introduction led.

I really like to know what happened and if what I did ended up helping you reach your career goals.

I’ve talked to other “serial introducers” like myself and I know they also appreciate the follow through. For instance:


(Hint: You can use a tool like Boomerang to make it really easy to track who you need to follow up with re: intros, Thank You’s, and the like.)


Written by John Gannon

July 20, 2015 at 10:31 pm

Posted in Uncategorized

What do you want to be when you grow up? (via Zuora’s CEO)

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Here it is: When you eventually become a $100 million dollar company, what will your customer base look like? Will it be:

1 customer paying you $100 million dollars a year

10 customers paying you $10 million a year

100 customers paying you $1 million a year

1,000 customers paying you $100,000 a year

10,000 customers paying you $10,000 a year

100,000 customers paying you $1000 a year

1,000,000 customers paying you $100 a year

10,000,000 customers paying you $10 a year

100,000,000 customers paying you $1 a year


You get the idea. It’s really important that you place yourself somewhere on that list, and I encourage people to pick one, not cheat and find something in between.

via Every Startup’s Go-To-Market Strategy Has To Answer The $100 Million Question.

Written by John Gannon

July 20, 2015 at 5:33 pm

Posted in Uncategorized

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