Archive for March 2011
For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions.
Marc Andreessen said to me: “Do you know the best thing about starting a company?” I looked at him in disbelief as if to say: “there is a ‘best’ part?” He replied: “You only ever experience two emotions: euphoria and terror. And I find that lack of sleep enhances them both.”
Whenever I think about leadership at the various online marketplaces, I think of a quote I read in Sramana Mitra’s book, Entrepreneur Journeys, in an interview with Jerry Rawls of Finisar: “Culture eats strategy for breakfast.”
Every elevator pitch should be this short: product, social proof, traction, team, location, deal. The end.