Archive for July 2009
3Par, a Fremont, Calif.-based maker of storage arrays for data centers, pre-announced lowered earnings for the first quarter of its fiscal year 2009 yesterday, blaming, among other things, the fact that customers don’t have access to the electricity needed to add 3Par gear to their data centers.
I definitely feel bad for the 3PAR sales guys, that is a tough objection to sell around…
I have found that there’s a simple test for whether you are learning in your career. Look back 3–5 years from today and ask yourself if you could have been substantially more effective at your past job in your present form. If you look back a few years and feel like in comparison to who you are today, you had little idea of what you were doing and would have done things a lot differently given what you now know, that’s a telltale sign of learning and growth.
Is VMware’s new vCenter Chargeback dead on arrival? At its current list price of $750 per managed processor, it may well be. Even though some VMware users understand how Chargeback could help them better utilize resources and reduce sprawl, its price tag will make it a hard sell.
“At $750 per processor, there’s no way in heck I could get management to sign off on what’s basically improved power and cooling,” said Kent Altena, infrastructure architect at Farm Bureau Life Insurance Co. (FBL) in West Des Moines, Iowa.
My favorite portfolio CEO quote of the day – “Pleasant persistence overcomes resistance.”
I’m a little surprised that they have not priced it lower, or decided to give it away for free.
Most enterprise IT shops talk a good game about doing chargeback, but they rarely do implement, and if they do, its typically implemented on a very limited scale.
Better cost transparency will help VMware’s customers justify their virtualization investments while at the same time allowing internal IT make a case for why their workloads are better off running in an internal cloud versus with external cloud vendors.
Perhaps you find a way to bundle this functionality into a service provider pack (and maybe that’s who they really want to buy this stuff) but I think for typical enterprise IT shops, you go cheap or free.
Set aside one hour daily for active marketing: Software developers love to spend days and nights coding great stuff. Focusing on marketing, sales and customer activities is not quite as exciting. Put some discipline in place. A good starting point is to devote one hour per day of your time to work exclusively on marketing. And I don’t mean read the Web to learn about SEO.
Spend one full, active hour contributing to forums, pitching to people, e-mailing journalists and other key influencers that may be interested in what you do.
Does your web site have a success story from a real customer? Did you follow-up with the people you met at those meetings?
The first week, send at least two e-mails a day to people you have never met. By the third week, your goal is to receive one e-mail a day from people you don’t know. Once you figured it out, just scale.