Comments on: The compelling event http://johngannonblog.com/2009/01/22/the-compelling-event/ Cloud computing, entrepreneurship, and venture capital Wed, 01 Feb 2012 21:04:17 +0000 hourly 1 http://wordpress.com/ By: $1,500 Winner and Compelling Events at SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events http://johngannonblog.com/2009/01/22/the-compelling-event/#comment-357 Thu, 19 Mar 2009 03:22:36 +0000 http://johngannonblog.com/?p=266#comment-357 [...] on Trigger Events. A little while ago I came across an interesting blog post related that mentioned compelling events, by John Gannon an associate at the venture capital firm L. Capital [...]

]]> By: Craig Elias - Creator of Trigger Event Selling http://johngannonblog.com/2009/01/22/the-compelling-event/#comment-216 Sat, 24 Jan 2009 03:01:49 +0000 http://johngannonblog.com/?p=266#comment-216 The is Craig Elias the creator of Trigger Event Selling.

John’s comments about events that create buyers is BANG ON!

Too many people focus on the pain a buyer is in BUT the pain has been around for so long or too so long to develop that the emotion related to the problem is long been diminished.

Married men going bald don’t buy Rogaine until they experience an event that triggers their emotion – getting a divorce.

If you want to identify the best ‘Trigger Event’s for the products or services that you sell you can download the template and instructions on how to use it at http://www.WonSalesAnalysis.com.

Feel free to call my cell phone (+1.403.874.2998) or Skype me (Craig.Elias) if you have any questions about how to harness the ‘Trigger Events’ aka compelling events that turn prospects into customers.

Craig Elias
Creator of Trigger Event Selling

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